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Trialogische Markenführung im Business-to-Business: Der Einfluss von Social Media auf die identitätsbasierte Markenführung (Innovatives Markenmanagement) (German Edition) PDF




by Florain Maier : Trialogische Markenführung im Business-to-Business: Der Einfluss von Social Media auf die identitätsbasierte Markenführung (Innovatives Markenmanagement) (German Edition)

ISBN : #3658114134 | Date : 2015-11-22

Description :

PDF-66ef2 | Florian Maier geht der Frage nach dem Einfluss von Social Media auf die B2B-Markenführung nach und nähert sich interdisziplinär diesem Thema an der Schnittstelle zwischen Marketing, Marken-, Unternehmensführung und Prozessmanagement. Dabei beschäftigt er sich intensiv damit, wie das Markenmanagement entsprechend ausgestaltet werden kann. Der Autor entwickelt zunächst eine Definition von Soci… Trialogische Markenführung im Business-to-Business: Der Einfluss von Social Media auf die identitätsbasierte Markenführung (Innovatives Markenmanagement) (German Edition)


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[Pub.53wKg] Trialogische Markenführung im Business-to-Business: Der Einfluss von Social Media auf die identitätsbasierte Markenführung (Innovatives Markenmanagement) (German Edition) PDF | by Florain Maier


Trialogische Markenführung im Business-to-Business: Der Einfluss von Social Media auf die identitätsbasierte Markenführung (Innovatives Markenmanagement) (German Edition) by by Florain Maier

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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets PDF




by Sicco van Gelder : Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

ISBN : #074944469X | Date : 2005-11

Description :

PDF-afe1b | “”For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultura… Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets


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[Pub.68fBe] Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets PDF | by Sicco van Gelder


Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets by by Sicco van Gelder

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Lexikon Kennzahlen Marketing Vertrieb Marketing Cockpit PDF 9026cdc74

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Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition) PDF




by Willy Schneider : Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition)

ISBN : #3540798617 | Date : 2008-06-17

Description :

PDF-7f09b | Ein erfolgreiches Unternehmen muss Entscheidungen zeitnah beurteilen, Abweichungen frühzeitig feststellen und auf negative Entwicklungen rechtzeitig reagieren können. Die Unternehmenssteuerung anhand von Kennzahlen ist hierfür ein wesentliches Instrument. Das Lexikon präsentiert sämtliche praxisrelevanten Kennzahlen für Marketing, Service und Vertrieb. Ein umfangreiches Verzeichnis mit Konta… Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition)


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[Pub.90wIQ] Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition) PDF | by Willy Schneider


Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition) by by Willy Schneider

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Executive Guide Asia Pacific Communications Throughout PDF 7b62e308b

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The Executive Guide to Asia-Pacific Communications: Doing Business Throughout Asia and the Pacific PDF




by David L. James : The Executive Guide to Asia-Pacific Communications: Doing Business Throughout Asia and the Pacific

ISBN : #1863738827 | Date : 1995-04-01

Description :

PDF-54d26 | Examines the cultural/national make-up of the principal countries of the Asia-Pacific and gives information needed to understand how people communicate in each country. The book is intended for international business people, travellers and Internet users…. The Executive Guide to Asia-Pacific Communications: Doing Business Throughout Asia and the Pacific


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[Pub.78qGy] The Executive Guide to Asia-Pacific Communications: Doing Business Throughout Asia and the Pacific PDF | by David L. James


The Executive Guide to Asia-Pacific Communications: Doing Business Throughout Asia and the Pacific by by David L. James

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Decision Loom Interactive Decision Making Organizations PDF Ec43872db

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The Decision Loom: A design or interactive decision-making in organizations PDF




by Vincent Barabba : The Decision Loom: A design or interactive decision-making in organizations

ISBN : #1908009446 | Date : 2011-11-24

Description :

PDF-c297d | Decision-making has been one of the principal victims of ‘modern’ thinking. The ‘analytical’ approach has, of course, brought us vaccines, electricity and the internal combustion engine. But, in seeking to break things down into their component parts and improve the parts, governments and businesses continue to make some astonishingly bad decisions. What’s more, many enterprises still pay close at… The Decision Loom: A design or interactive decision-making in organizations


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The Decision Loom: A design or interactive decision-making in organizations by by Vincent Barabba

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Encyclopedia Mobile Computing Commerce Taniar PDF 11b1195f7

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Encyclopedia of Mobile Computing and Commerce PDF




by David Taniar : Encyclopedia of Mobile Computing and Commerce

ISBN : #1599040026 | Date : 2007-04-30

Description :

PDF-de4e3 | The Encyclopedia of Mobile Computing and Commerce is the leading reference source for innovative research on mobile applications and commerce. This two-volume encyclopedia set presents current trends in mobile computing and their potential use in business and commerce. Hundreds of internationally renowned scholars and practitioners have written comprehensive articles exploring the latest concepts,… Encyclopedia of Mobile Computing and Commerce


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Encyclopedia of Mobile Computing and Commerce by by David Taniar

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Marketing 2 0 Strategies Customer Relationships PDF A01ce0e42

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Marketing 2.0: Strategies for Closer Customer Relationships PDF




by Gerald Corbae : Marketing 2.0: Strategies for Closer Customer Relationships

ISBN : #3540002855 | Date : 2003-09-10

Description :

PDF-f87e0 | The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. This book analyses the endur… Marketing 2.0: Strategies for Closer Customer Relationships


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[Pub.54HUT] Marketing 2.0: Strategies for Closer Customer Relationships PDF | by Gerald Corbae


Marketing 2.0: Strategies for Closer Customer Relationships by by Gerald Corbae

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Trendology Advantage Data Driven Real Time Marketing PDF C1b846e3e

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Trendology: Building an Advantage through Data-Driven Real-Time Marketing PDF




by C. Kerns : Trendology: Building an Advantage through Data-Driven Real-Time Marketing

ISBN : #1137479558 | Date : 2014-11-11

Description :

PDF-bb99f | *Selected by Amazon’s Editorial Team as a Best Business Book of the Month*Recognized as a medalist for Marketing/PR, Axiom Best Business Book AwardsShould an airline be talking about the royal baby? What’s a candy bar doing Tweeting about a soccer match? Since when does laundry detergent weigh in on TV shows? Those conversations seem crazy, right? They’re strange, they’re different… and they are… Trendology: Building an Advantage through Data-Driven Real-Time Marketing


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Trendology: Building an Advantage through Data-Driven Real-Time Marketing by by C. Kerns

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Cognitive Search Marketing Paid Experiment PDF 6607a1cda

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Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition PDF




by Thincr LLC : Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition

ISBN : #098869560X | Date : 2013-09-25

Description :

PDF-09d56 | No need to spend thousand dollars in PPC workshops while being unable to “replay” all the content for reference after you go home. This 342-page content-rich search marketing strategic guide provides cognitive and experiment-based PPC campaign techniques that will never expire due to interface change and is able to save you a significant amount of SEM campaign management cost. The tips from this … Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition


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[Pub.21KEU] Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition PDF | by Thincr LLC


Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition by by Thincr LLC

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Consumer Trust Electronic Commerce Practice PDF 160b42052

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Consumer Trust in Electronic Commerce: Time for Best Practice (Law and Electronic Commerce) PDF




by Ronald De Bruin : Consumer Trust in Electronic Commerce: Time for Best Practice (Law and Electronic Commerce)

ISBN : #904111923X | Date : 2002-08-28

Description :

PDF-06ba3 | This multi-disciplinary book provides insight in how to establish consumer trust in electronic commerce. It goes into detail on: a broad variety of consumer trust criteria with regard to the security and reliability of electronic consumer transactions what information must be provided to consumers how to create a legally binding contract online confidence in electronic payments the resolution of … Consumer Trust in Electronic Commerce: Time for Best Practice (Law and Electronic Commerce)


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Consumer Trust in Electronic Commerce: Time for Best Practice (Law and Electronic Commerce) by by Ronald De Bruin

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